July 2019 - Now
Dual advocacy for customer goals and artistic creativity
Understanding marketing initiatives, strategic positioning, and target audiences
Developing marketing and strategic plans, negotiating partnerships and placements
Overseeing implementation of strategic and marketing plans
Social Media support (copywriting, design, scheduling) with a proven track record in messaging strategy and implementation (up to 1000% increases in engagement)
General Marketing + Public Relations support (newsletters, press releases, etc)
Generating clear ideas and concepts
Producing sketches, storyboards, layouts based on creative visions and ideas
Corporate and Brand Identity development and implementation
Illustration, live illustration, icon development
Basic webdesign and development
Basic video and photo work
January 2019 - July 2019
Establishing administrative policies and procedures for all functions and for the day-today operation of the nonprofit
Serving as WSAU’s primary spokesperson at meetings, presentations and events
Establishing and maintaining relationships with various organizations throughout the state and utilize those relationships to strategically enhance WSAU’s Mission.
Report to and work closely with the Board of Directors to seek their involvement in policy decisions, fundraising and to increase the overall visibility of the organization
Responsible for all strategic planning and implementation, monitoring and reporting
Responsible for signing all notes, agreements, and other instruments made and entered into and on behalf of the organization
Responsible for fundraising and developing other resources necessary to support WSAU’s mission, including: developing and implementing comprehensive fundraising plans and goals (ex. Recipient ofTDM Charity Basketball Tournament proceeds); grant writing and donation solicitation programs.
Oversee organization’s Board and committee meetings.
Oversee marketing and other communications efforts. (developed media strategy, created all digital and printed content, copywriting, etc.; grew media + ad impressions by 73%, social followers by 22%, donors by 15%)
Review and approve contracts for services.
July 2016 - November 2018
Assistant to the VP of Marketing - scheduling committee meetings, maintaining records, preparing presentations and informational materials for meeting
Successfully brought all VISIT Milwaukee design projects in-house with Graphic Design Manager including: Visitor's Guide, Visitor's Map, all marketing, promotional and advertising materials (digital and print), social media graphics, all branded materials for events, internal and external needs.
Directly supported the Design Manager in planning, coordinating and booking photo and video shoots, including talent and videographers, photographers, and any necessary rental equipment.
Doubled impressions year-over-year and tripled email marketing open rate in 2018 within the marketing department
Helped flesh out marketing initiatives for the Chinese tourism and convention market
Helped oversee and manage the design and photo internships
Produced all materials, oversaw all design projects, and managed a photo intern while Graphic Design Manager was on maternity leave (12 weeks)
Co-led a soft-rebrand of VM along with creation of a full advertising campaign
Marketing team won multiple awards for outstanding design in tourism categories (Annual Report, Visitors Map redesign, Visitor's Guide, and more)
Helped with French and German printed and digital content, frequently translating and/or proofreading copy
August 2015 - Now
Creative Direction, Art Direction, Illustration, Frontend Web Design, Branding, and more.
Multinational client companies included Boehringer - lngelsheim, Novartis, and more.
T-shirt design & Screenprinting
Album artwork & event flyers
Video/live illustration for commercials
July 2015 - July 2016
Mentored a small team of interns and led all design and creative initiatives
Created all print and digital marketing materials
Supported Web Development team with frontend design (landing pages, UX graphics)
Created 7 wine brands (currently around 10% of products shipped) at the rate of 1-2 wine brands being launched each month. Created 1 cheese brand
Project Lead for production of WineBar products & service
Supervised and lead Social Media/Marketing team in Winter till February 2016 during which time period our following grew 2.5x fold and CPA decreased significantly
August 2014 - June 2015
Created engaging , challenging lesson plans and scope + sequence for classes at Daycare - 8th grade levels
Ability to manage and teach all classes without help from other teachers or TAs
Developed strong skills working with troubled and disabled children in a classroom setting
August 2013 - January 2014
Project management including communications and scheduling
Website design and development (UI/UX - Wordpress focus)
Print and publication design (electronic, paper) including books, posters, invitations, price tags, etc
Guerilla Bakery project (jr. creative director) nominated for Austrian Out Of The Box award
Custom font development and design
Other employment: graphic designer for Austrian political party (June 2013-August 2013), design intern at Fonda GMBh (January 2013 - May 2013), design intern at Freiland GMBh (March 2012 - December 2012)