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Janice M Gaa
  • Work
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Visionary Talent Group – Branding + Web

role: designer/creative director/project lead

Visionary Talent Group, a fresh talent agency from Chicago, approached me for branding and a new website. We explored vintage signage and typography which inspired the logo. Print and digital experiences are sleek and contemporary. All web and design work completed by me.

(c) 2019

Beer Labels for Stout Collective

Branding and label design work done with Stout Collective for Brewery clients across the country since 2019.

Can photography by Nick Murway for Stout Collective.

Jazz Gallery Center for the Arts – Rebranding

role: designer, illustrator

The Jazz Gallery Center for the Arts is a staple in the Riverwest Neighborhood. The venue opened as a jazz music club in the mid 20th century and operates as an art gallery, community center, and music venue to this day.

Their team reached out in summer of 2020 about rebranding the iconic club. It was an honor to develop an expressive, creative, and welcoming brand identity for a historic place in Milwaukee.

All rights (c) Riverwest Artists Association/Jazz Gallery Center for the Arts 2020

LOLOS! Logo + Demo

role: designer/art director

Friends and family started a band and blessed me with the opportunity to create a logo and their demo tape artwork for them.

Lolo means grandfather in Filipino. The logo, artwork and font are inspired by family memories, the ancient Filipino script Baybayin, and Parliament Funk mythology.

Listen to the demo here.

(c) 2019

Among The Prime Python Wallet Box

role: illustrator, designer

Among The Prime, a streetwear brand needed a Pokemon-inspired box design for their luxury Python Wallet released in Fall 2020.

I created the illustrations, typography, and the final layout design.

All rights (c) Among The Prime 2020

Selected Flyer Artwork

Take7 Prouctions - 2020 Roster Social Campaign

role: designer, copywriter, strategist

As Take7 productions Social Media Producer, I was tasked with creating a social campaign to publicly introduce their full 2020 directors roster.

I created teaser assets, vibrant posts, and fun IG/FB story profiles on each director to showcase their work.

This was the highest performing campaign for Take7 for 2020 (doubled our followers on LinkedIn – a first!).

All right (C) Take7 Productions 2020

CAVT Museums - Closure Media

role: designer, illustrator, strategist

When the Charles Allis and Villa Terrace Museums in Milwaukee, WI were forced to close due to the COVID-19 pandemic, the team had to quickly pivot to creating digital content to stay connected and engaged with their community.

As their Marketing Specialist, I’ve helped concept, design, and schedule posts on CAVT’s social media since their closure in March 2020.

All rights (C) CAVT Museums 2020

The New State Branding – Branding + Development

role: creative director/designer/photographer/video editor

The New State is a historic redevelopment project on Milwaukee’s Near West Side, aiming to open the city’s first all ages music hub. As a founding board member of the non-profit behind The New State, I donated my time and services to create a preliminary brand identity along with printed collateral, digital assets, and a website. In January 2019 I became full-time contracted Executive Director of the non-profit, leading organizational development, strategic planning, events and outreach, and of course supported the team by overseeing and creating the vast majority of our marketing, internal, and collateral needs.

Learn more about The New State.

Rogue SXSW Showcase 2019

role: creative director/designer

Rogue Agency, a Chicago-based music booking agency, needed branding for their 2019 SXSW Showcase. I created the flyer and other creative assets for the event.

Stout Collective x Other Half Brewing Labels

role: illustrator, designer

Label designs created with stoutStout Collective from Chicago, IL for Other Half Brewing, a craft brewery in Brooklyn, NYC.

All rights (c) Other Half Brewing 2020-2021

Night Goat Coffee - Guatemala Single Origin Label

role: illustrator/designer

Night Goat Coffee contacted me in late 2019 with an idea for a label for their new roast. They were looking to combine the iconic singer Lola Beltran with legendary rock band The Runaways member Cherie Currie.

The result is a beautiful biking Beltran and a delicious medium roast with notes of citrus, melon, and red currant.

All rights (c) Night Goat Coffee 2020

Sculpture Milwaukee 2018 Photo Book

role: art director/designer

all photography by Kevin Miyazaki

While working at VISIT Milwaukee, I had the privilege of sitting on the Marketing Committee as a rep for VISIT at Sculpture Milwaukee during their 2018 season. Sculpture needed design support, and I helped them give a look and feel to the new logo and creative direction of Jigsaw. At the end of the season, I was tasked with designing a book showcasing all the sculptures on Wisconsin Ave. that season. It was distributed to donors, gallery owners, collectors, artists, and more once the 2018 Sculpture season was over.

All rights © Sculpture Milwaukee

Cover images © 2018 Morgan Art Foundation Ltd, Artists Rights Society (ARS), NY; Seer (Alice II) by Kiki Smith; Love by Robert Indiana

Sculpture in spread : Skew, 2018, Shana McCaw / Brent Budsberg

TDM Charity Basketball Tournament

role: creative director/designer/photographer

TDM Campaign hosts an annual basketball tournament to raise money for a local non-profit. For their their third annual tournament in 2019, I designed their logo and hand-screen printed the shirts.

Photo of Tajh Virgil holding trophy by Justin Gordon

VISIT Milwaukee Webinar Series

role: videographer + editor/audio engineer/designer

After the launch of VISIT Milwaukee’s new website in 2018, the marketing team suggested creating a training series for staff, partners, and clients. The Content Manager produced the scripts, and I held auditions in the office for voice actors. I recorded the audio in a DIY sound booth I set up in VISIT’s offices. With screencaptures, existing promotional footage, the self-recorded audio, and various digital assets, I was able to produce two webinars in 2018.

Website designed by Hanson Dodge with VISIT Milwaukee, 2018. See visitmilwaukee.org for the full, award-winning experience!

J + V Wedding

role: creative director/illustrator/bride

I married the love of my life in September 2019. I had too much fun designing our print materials and wanted to share a few!

(c) me, 2019

Bright Cellars WineBar

role: in-house designer/creative director/project lead

While working at Bright Cellars, I was tasked with developing a high-end, portable, and sleek wine tasting bar to accompany our subscriptions. The final product not only beautifully displayed our wines, but also enhanced the experience by offering vocabulary, context, and imagery.

All rights (c) Bright Cellars

All WineBar photography shown shot by Mike Batzler for Bright Cellars

Rogue Agency Rebrand + Website

role: creative director/designer

Founded in 2014, Rogue Agency, artist talent agency based in Chicago and New York City. In 2017 their team approached me to rebrand the agency and reimagine their website to give them a clean, contemporary look in-line with the competition. Everything from logo to branding assets and conceptualization to wireframes was overseen and completed by myself.

View the full brand standards.

Wordpress + coding completed by Rogue’s internal team.

VISIT Milwaukee Direct Mail

role: designer/creative director/project lead

VISIT Milwaukee was exploring new ways to catch the attention of national meeting planners. A select group of high-priority planners were to be introduced Milwaukee with a "wonderfully random" direct mail box. This box was also meant to communicate VM’s new branding that launched in 2018.

The box plays VM’s Meetings & Convention video upon opening and was packed with Milwaukee treats like an Indulgence Chocolatiers chocolate bar, beer soap made with Lakefront Brewery Beer, Milwaukee Candle Co candles, a Milwaukee tote bag from Brew City Promotions, and Stone Creek Coffee's "Cream City" roast.

All rights (c) VISIT Milwaukee 2018

VISIT Milwaukee Summer Campaign Videos

role: video editor/designer

For VISIT Milwaukee’s 2017 and 2018 Summer Advertising Campaign, I suggested we create our 30 second spots in-house. I storyboarded, edited, and compiled existing footage, and designed bumpers and endframe. Additionally, I selected and worked with voiceover talent for the videos, and selected appropriate accompanying music.

All rights reserved (c) 2018 VISIT Milwaukee.

Three City Collective

role: in-house designer/creative director/illustrator

VISIT Milwaukee’s Convention Sales department has one of the longest running partnerships between Destination Marketing Organizations in the nation. The Three City Collective, formerly the Three City Alliance, needed a brand refresh. I led the project, in addition to illustrating and designing all of the assets.


All rights (c) VISIT Milwaukee, Three City Collective

Selected Album Artwork

Night Goat Coffee

role: creative director/illustrator

Night Goat Coffee is a new coffee roaster based in Chicago, IL. Their first line of roasted beans will launch in August 2019.

Bright Cellars Advertising & Social

role: creative director/designer

In my role as sole designer at Bright Cellars I was also responsible for creating digital assets for marketing, social media, and more. I directed the vast majority of our photo shoots, and some were completed with the assistance of an intern.

PaySafeCard Illustrations

role: illustrator

In 2013, I was hired as part of a team by PaySafeCard to create new branding through new icons and videos.

AMONGTHEPRIME T-shirt

role: illustrator

AMONGTHEPRIME approached me in 2017 to create a unique design for an exclusive, limited-run t-shirt. It was released to the public at a party in September 2017.

See more AMONGTHEPRIME.

misc gifs

role: designer/illustrator

Gifs made for fun

Screen Printing How To

role: videographer/video editor/screen printer

See the quick PDF I made to accompany the video here.

Bright Cellars wine + cheese

role: in-house designer/creative director/illustrator

My main duty at Bright Cellars was to design wine, and later cheese, labels for our brands. These were sold alongside established brands in our subscription boxes, which included an informational insert. I designed the inserts as well, frequently creating fun illustrations.

All rights (c) Bright Cellars.

All photography (c) Bright Cellars.

Bright Cellars Web

role: art director/designer

While at Bright Cellars I was also responsible for creating landing pages and overseeing other UI projects to keep up with the growing business.

All rights (c) Bright Cellars

Visionary Talent Group – Branding + Web

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Beer Labels for Stout Collective

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Jazz Gallery Center for the Arts – Rebranding

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LOLOS! Logo + Demo

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Among The Prime Python Wallet Box

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Selected Flyer Artwork

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Take7 Prouctions - 2020 Roster Social Campaign

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CAVT Museums - Closure Media

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The New State Branding – Branding + Development

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Rogue SXSW Showcase 2019

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Stout Collective x Other Half Brewing Labels

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Night Goat Coffee - Guatemala Single Origin Label

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Sculpture Milwaukee 2018 Photo Book

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TDM Charity Basketball Tournament

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VISIT Milwaukee Webinar Series

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J + V Wedding

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Bright Cellars WineBar

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Rogue Agency Rebrand + Website

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VISIT Milwaukee Direct Mail

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VISIT Milwaukee Summer Campaign Videos

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Three City Collective

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Selected Album Artwork

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Night Goat Coffee

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Bright Cellars Advertising & Social

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151111_BC_GIFTBAG_PROMO.jpg

PaySafeCard Illustrations

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AMONGTHEPRIME T-shirt

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misc gifs

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kane_youthcrush.gif

Screen Printing How To

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Bright Cellars wine + cheese

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wines_linesup.jpg

Bright Cellars Web

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151023_BC_WINEBAR_LANDING_002.1.jpg

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